Inbound Marketing & Business Startup Expert & Entrepreneur. Dedicated to helping business owners develop systems that grow their business. Currently launching an digital marketing & chatbot agency

Dwight Miller

Professional Accomplishments

Bottomline Business Services

  • Certified Inbound Marketer
  • Adwords PPC Specialist
  • Created Inbound Marketing Strategy for Luxe Travel a luxury travel agency. Assisted in the transition to Inbound Marketing using Hubspot software

Computer Resources & Training 1988-1995, Phila, PA

  • One of the 1st  certified Microsoft trainers on the east coast. Trained major clients in the transition on their legacy programmers in to object oriented programing. Clients included NASA, US Postal Service, Veterans Administration, QVC,
  • Trained clients in transitioning from mainframe based computer toNetware and then Windows Server. One of 1st companies to design, deploy and maintain windows server networks.
  • Managed Budget of $300,000
  • Started Solution Services department to develop client server applications for clients. Sales growth to $500,000

Bottomline Computer Services

  • Staffing company created in January 1995 by me
  • Employed 5 people, average salary 50k+
  • Major contracts with government clients including USPS
  • Provide network support and technical services to large and small companies
  • Sold in 2001 for $300,000

PKB Arts & Entertainment/Concert Support Services inc, Chevy Chase, MD

  • Role: Partner and Vice President until 2000, President from 2001-2003
  • Started working on the St Lucia Jazz Festival in 1993
  • Produced a total of 225 shows from 1993 – 2002
  • Managed virtual team of 200+
  • Designed and managed budgets of two to five million dollars
  • Helped build St Lucia Jazz Festival into a E! entertainment top 5 Festival
  • Provided entertainment for thousands of people over 9 years
  • Artist Productions produced include
    • Santana St Lucia Jazz 1997
    • Grover Washington, 1998
    • Mary J. Blige, 1998
    • Herbie Hancock 2000
    • Patti Labelle, 2000
    • George Benson 1996
    • Luther Vandross, 2001
    • Angélique Kidjom 2002
    • Smokey Robinson 2002
  • Events Produced include
    • 1993-2002 St Lucia Jazz Festival
    • Helped grow country tourism 500%
    • 1990-2002 Air Jamaica Jazz & Blues Festival
    • 2002 Ghana Music Festival
    • 2001 Durban Jazz Festival include: jazz performers Brenda Russell, Dave Koz, Najee andRonny Jordan; R&B performer Carl Thomas; gospel great Be Be Winans, renowned South African guitarist Jimmy DluDlu and Durban’s own “Child of Light” Ernie Smith
  • Listed as Producer on the following Events, TV Shows, CD’s and DVD
    • Sounds of St. Lucia by Acoustic Alchemy
    • A Night in St. Lucia by Melba Moore
    • Randy Weston – Live in St. Lucia
    • Live and Up Close ~ BeBe Winans
    • 2003 Source Awards
    • 2003 BET Awards
  • Worked on The Following ((DVD’s and CD’s)

    • The Jazz Channel Presents Freddie Jackson (BET on Jazz)
    • Taj Mahal & the Phantom Blues Band in St. Lucia
    • The Jazz Channel Presents Keiko Matsui (BET on Jazz)
    • The Jazz Channel Presents Brenda Russell (BET on Jazz)
    • The Jazz Channel Presents Freddie Jackson (BET on Jazz)
    • The Jazz Channel Presents Ben E. King (BET on Jazz)
    • The Jazz Channel Presents Bobby Womack (BET on Jazz)
    • The Jazz Channel Presents Herbie Hancock (BET on Jazz)
    • The Jazz Channel Presents Chaka Khan (BET on Jazz)
    • The Jazz Channel Presents Jeffrey Osborne (BET on Jazz)
    • The Jazz Channel Presents B.B. King (BET on Jazz)
    • The Jazz Channel Presents Lou Rawls (BET on Jazz)
  • Help start BET Jazz cable channel
  • Sold PKB Arts & Entertainment to BET 2002 for low 7 figures

Bottomline Business Services, Philadelphia, PA

  • Role; Owner
  • Invested $250k in Geeks on Call Franchise
  • Wrote business plan that got company successfully funded by SBA
  • Managed staff of 5 techs

Net2 Technologies 2004-2006, Philadelphia, PA

  • Role Vice President & General Manager
  • Turned revenue from $400,000 to $600,000
  • Managed budget of $350000, reduced expenses to make company profitable
  • Grew sales 50%
  • Learned Search Engine Marketing because company had no marketing budget
  • Developed SEO and PPC marketing strategy to grow sales
  • Positioned company for sale in 2006
  • Company sold in 2006 for $400k

Real Estate Riches 2006-2007, Philadelphia, PA

  • Role Mentor & Public Speaker
  • Mentored over 50 new real estate investors into their 1stinvestment property, 15% bought new properties create assets $800k and ongoing revenue.
  • Developed marketing strategy using search engine marketing that grew business 50%

Quantum Builders – real estate investing and rehab business

  • Role: Investment Partner and Strategic Business Consultant
  • Developed YouTube marketing strategy that has grown business to $400,000 in sales.
  • Developed systems to develop leads
  • Real Estate investing consulting including evaluating properties, evaluating rehabs, finding financing and developing cash out strategies
  • Managed contractors to rehab $600,000 in rehabs
  • Currently working on mixed use development $2,000,000 property

Boyd Tamney Cross: Advertising & PR Agency, Valley Forge, PA

  • Role:Senior Online Strategic Consultant
  • Responsible for keyword research, link building,
  • Developed SEO strategies for Boyd Tamney Cross clients including Kreider Farms,
    The Gasparilla Inn & Club.Martins Run Senior Living Community
  • Developed and managed PPC (pay per click campaign) on Google, Yahoo and Bing networks that produced an average 10% lean conversion ratio.
  • Evaluated and tested existing site’s content, layout, server infrastructure
  • Keyword Market
  • Research on targeted markets searching habits.
  • Competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
  • Ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
  • Developed and implemented numerous company-wide SEO “Best Practices” policies/documents:
    – HTML Coding Guidelines
    – Content Copy-writing Guides
    – Keyword Research (density, relevance, weight, etc … )

Netreach Software Development, Ambler PA

  • Role:Senior Online Strategic Consultant
  • Developed online marketing Strategy including pay per click strategy, search engine optimization strategy, video (Youtube) and social media strategies
  • Develop keyword for PPC and SEO
  • Designed and wrote landing page copy
  • Designed, developed and managed PPC campaign average conversion 8.5%
  • Developed linking strategy including exchange and baiting
  • Designed and wrote PPC ad-copy, split test ads
  • Designed and developed multi0variate testing strategy using both Google and Kaizen tools
  • Developed multi-variate testing strategies

Previous Clients include

Training Clients – Visual Basic, Windows Server, Netware, Linux, Office, Application development, Consulting

  • Morgan stanley – financial advisor consultnt. Helped trnsisiotn advisors to new financial management software
  • Amtrak Aramark Corporation
  • Berlitz – created SEM campaign including Google Adwords, Landing Page Optimization, SPlit test ads etc
  • Arthur Anderson (Accenture)
  • ASO (Aviation Supply Office)
  • Ballard, Spahr, Andrews & Ingersoll (law firms)
  • Bell Atlantic
  • Ben Franklin Partnership
  • Blue Cross Blue Shield of Pennsylvanis
  • Campbell Soup Co.
  • Chubb Cigna
  • City of Philadelphia
  • Coopers and Lybrand Dupont (Delaware Company)
  • FMC Corporation
  • Glaxo Smith Klein
  • Hahnemann
  • Henkel
  • Hershey Foods
  • Lucent Technology
  • Martin Marietta
  • Mellon Financial
  • Merck
  • Microsoft
  • Nabisco
  • NovaCare
  • PA Dept of Revenue
  • Peat Marwick Mitchell
  • PECO (Philadelphia Electric Co)
  • Pep Boys
  • Philadelphia Eagles
  • Philadelphia Housing Authority
  • Philadelphia Naval Shipyard
  • QVC
  • Raytheon
  • Reliance Insurance
  • Ridley Park Hospital
  • Rohm and Haas
  • Septa (South Eastern Pennsylvania Transportation Company)
  • Sunoco
  • Temple University
  • Thompson Electronics (PA company)
  • Unisys
  • US HealthCare
  • US Mint
  • US Postal Service
  • Vanguard
  • Wyeth Labs

Entertainment Clients, Festivals, Sponsorships, Advertising Sales, Tv Shows

  • Air Jamaica
  • Black Entertainment Television
  • City of Philadelphia
  • Image Entertainment
  • Johnson & Johnson
  • Sony Music
  • South Africa Tourist Board
  • St Lucia Tourist Board